MISSION
At Project Welle, we believe wellness is more than just physical. It's mental, emotional, and spiritual too. Our mission is to empower everyday people to reclaim their strength, confidence, and joy through inclusive, personalized fitness and lifestyle coaching. We're here to build a supportive space where real life challenges are met with real solutions-whether you're coming back from injury, navigating postpartum life, or simply ready to feel like yourself again. By fostering personal growth, celebrating individuality, and nurturing a lifelong love for movement, we aim to create lasting change. One body, one heart, one soul at a time.
VISION
At Project Welle, my vision is to help people come back home to themselves. Body, mind, and spirit. I believe movement is medicine, and that healing starts when you feel safe, supported, and seen. As a mother, coach, and a woman of faith, I know what it's like to rebuild after trauma, after burnout, after life shifts like motherhood, loss, or healing from injury- and its my purpose to walk alongside others on that same path. Through Project Welle, I'm building a space where wellness is personal, motherhood is honored, and strength is reclaimed-not just in the body, but in the soul.
WHY PROJECT, NOT PROGRAM?
At Project Welle, we believe that fitness is not just about following a set program, but about embarking on a dynamic and empowering journey toward wellness. That's why we've chosen to use the word "project" to describe our approach to fitness. A project suggests a sense of purpose and progress, emphasizing that we are constantly striving to push our clients toward their goals. It also implies a level of innovation and creativity, as we are always experimenting with new techniques and strategies to help our clients achieve their best selves. By focusing on projects rather than programs, we encourage our clients to take ownership of their fitness journeys and to approach each session with an open mind and a spirit of adventure. At Project Welle, we are dedicated to providing a fitness experience that is tailored to the unique needs and goals of each individual, helping them to achieve lasting, transformative results.
OUR GUIDING PRINCIPLE
P.U.S.H. FORWARD!
At Project Welle, we believe in the power of P.U.S.H. - You have the POWER to let go of what's holding you back, UNCOVER your true potential, START obtaining success, and HEAL towards a healthier future.
PROJECT A NEW YOU!
MEET YOUR COACH
SPORTS NUTRITION COACH AND PERSONAL TRAINER
Meet Giselle Alba, CEO and Founder of Project WELLE. With over 13 years of experience in the fitness industry, Giselle takes a holistic, movement-centered approach to health and wellness, helping individuals build strength, improve mobility, move with confidence, and create lasting habits that support their well-being.
Her expertise includes functional training, strength training, TRX, high-intensity interval training (HIIT), corrective exercise, and athletic performance.
As a lifelong athlete, Giselle has challenged herself through full marathons, ultra-running events, and fitness competitions. These experiences have strengthened her belief in the power of consistency, resilience, and intentional movement—not just to improve physical performance, but to build confidence and a stronger relationship with yourself.
Giselle’s passion for wellness extends beyond exercise. Through her own health journey, she developed a deeper appreciation for a holistic approach that considers the connection between physical health, lifestyle, and emotional well-being. This perspective shapes how she coaches, allowing her to look beyond the workout and meet each individual where they are.
As a mother, Giselle also understands the challenges of balancing family, work, and personal wellness. She believes prioritizing your health is not selfish; it is an investment in how you show up for yourself and the people you love.
Fluent in both English and Spanish, Giselle is passionate about making fitness approachable, purposeful, and accessible to a diverse community. Through Project WELLE, she empowers individuals to move better
get stronger, and cultivate a healthier, more confident version of themselves.
At Project WELLE, we believe movement is medicine—and wellness goes beyond aesthetics. It’s about building strength, finding balance, and creating a foundation for lifelong well-being.
